Aeropress

Solutions used:

• Amazon DSP

• Amazon DSP Performance +
  
   

Key Learnings:

• 97% Lift in return on ad spend (ROAS)

• 55% Lower cost per acquisition (CPA)

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Challenge

AeroPress, a category-defining coffee maker brand, identified increasing competitive pressure on branded and high-intent keywords as more competitors entered the manual brewing and specialty coffee space on Walmart. This competitive activity began to impact AeroPress’s visibility and share of voice—particularly during peak promotional periods.

With key promotional moments approaching, AeroPress needed to defend branded search terms, expand reach to new Walmart customers, and drive incremental conversions while maintaining efficiency. Walmart Deal Days represented a critical opportunity to reclaim visibility, introduce the brand to new shoppers, and accelerate sales before competitor activity intensified.

The goal of the campaign was to connect Circcell’s first-party insights with Amazon Ads audiences, improve conversion efficiency, and validate Amazon DSP as a performance channel for DTC growth.

 

Solution

AeroPress partnered with Epsilon Ads, a Premium Tech Partner in the Walmart Connect Partner Network, to launch a high-impact Sponsored Products strategy focused on brand defense, visibility expansion, and scalable new-to-brand acquisition.

The partnership leveraged advanced keyword insights, automation, and bid optimization to ensure AeroPress remained highly visible across both branded and category-relevant searches during Walmart Deal Days.

 

Strategy

AeroPress and Intentwise implemented a performance-driven strategy designed to:

• Maximize visibility during Walmart Deal Days

• Capture high-intent shoppers entering the category

• Drive efficient conversions and long-term profitability

The strategy balanced short-term promotional impact with sustainable growth, ensuring AeroPress could defend its leadership position while continuing to scale.

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The Tactics

• Launched category-specific Sponsored Products campaigns optimized for Walmart Deal Days to drive consideration and conversion

• Strengthened branded keyword defense by increasing investment in AeroPress brand terms

• Used Intentwise’s platform to identify and activate high-performing branded and non-branded keywords across all Sponsored Products campaigns

• Applied automation rules to increase bids on campaigns generating strong new-to-brand order volume while maintaining ROAS thresholds

• Layered in bid multipliers for Buy Box and premium placements to maximize visibility and competitive positioning
  
   

Big Wins

• 166% increase in year-over-year new-to-brand orders

• +33% increase in year-over-year CTR

• +184% increase in year-over-year total attributed sales revenue

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Total Growth

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